Multi-branch barbershop brand identity website

How an established Singapore barbershop cut no-shows by 45% and automated 1,400+ monthly appointments with WhatsApp reminder integration.

Results at a glance

The challenge

The Heritage Barber Co. operated with 6 chairs across 2 locations in central Singapore. Their receptionists spent over 3.5 hours every single day answering manual WhatsApp inquiries, coordinating barber schedules, and dealing with last-minute cancellations and no-shows on peak weekends. They lacked a centralized view of stylist capacity and regularly lost potential clients who wanted to book late at night when the shop was closed.

What we built

DOP engineered a high-converting, mobile-first booking landing page paired with an automated multi-chair booking engine. We implemented real-time barber chair availability, automated PayNow and Stripe deposit collection, and two-way WhatsApp notifications that deliver instant booking confirmations, location directions, and reminder alerts 2 hours prior to appointments.

Key features

• Real-time multi-barber calendar sync accounting for individual breaks and shifts
• Automated WhatsApp Business reminders sent 24h and 2h before haircuts
• Non-refundable S$15 weekend deposit gateway integration via PayNow and credit card
• Mobile-first client rebooking portal enabling 1-click repeat appointments
• Centralized management dashboard for store managers to monitor daily chair utilization

“DOP completely eliminated our booking chaos. Our chairs are now fully booked on weekends without our staff touching the phone, and our no-show rate dropped to virtually zero.”

Want a similar system for your barbershop, clinic, salon or studio? Talk to the DOP team and we will map the right setup for your business.