April 25, 2025 Website Company

Medical aesthetics & salon corporate portal

Orchard Road, SG • Luxury treatment galleries, stylist portfolios, and press mentions.

By Chloe Dupont

Medical aesthetics & salon corporate portal

Empowering luxury salon clients to browse hair treatment galleries, choose Senior Stylists, and book multi-service packages.

Results at a glance

3.2x
Weekend Rebooking Rate

Automated follow-up reminders sent 6 weeks after coloring and cuts.

+62%
Higher Average Order Value

Intelligent service add-ons (scalp treatment, toner) suggested during checkout.

100%
Zero Double-Bookings

Smart timing calculation for processing vs active styling intervals.

The challenge

Maison Privée faced a unique scheduling challenge: complex hair services (e.g. Balayage + Treatment + Cut) involve active stylist time followed by 45 minutes of color processing time where the stylist can attend to another quick cut. Standard booking software could not handle split processing times, causing severe under-utilization of chairs and stylist bottlenecks.

What we built

DOP developed a custom salon booking engine featuring split-interval scheduling, tiered stylist pricing (Director vs Senior Stylist), dynamic add-on upsells at booking time, and automated retention WhatsApp reminders sent 6 weeks post-service.

Key features

“DOP understood our exact workflow limitations that other generic salon booking apps simply couldn't solve. Our revenue per chair increased significantly within the first month.”
— Chloe Dupont, Creative Director, Maison Privée

Want a similar system for your barbershop, clinic, salon or studio? Talk to the DOP team and we will map the right setup for your business.

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