Home Case Studies Maison Privée Hair Studio
Singapore (Orchard Road) • Luxury Hair & Beauty Salon

Stylist Roster Scheduling & Digital Treatment Menu for Maison Privée

Empowering luxury salon clients to browse hair treatment galleries, choose Senior Stylists, and book multi-service packages.

Client Maison Privée Hair Studio
Category Hair & Beauty Salon • Web Platform
Duration 4 Weeks
Location Singapore (Orchard Road)
Measurable Results

Key Results & Business Impact

3.2x

Weekend Rebooking Rate

Automated follow-up reminders sent 6 weeks after coloring and cuts.

+62%

Higher Average Order Value

Intelligent service add-ons (scalp treatment, toner) suggested during checkout.

100%

Zero Double-Bookings

Smart timing calculation for processing vs active styling intervals.

The Starting Point

The Challenge & Operational Bottleneck

Maison Privée faced a unique scheduling challenge: complex hair services (e.g. Balayage + Treatment + Cut) involve active stylist time followed by 45 minutes of color processing time where the stylist can attend to another quick cut. Standard booking software could not handle split processing times, causing severe under-utilization of chairs and stylist bottlenecks.

Our Approach

The DOP Custom Solution Implemented

DOP developed a custom salon booking engine featuring split-interval scheduling, tiered stylist pricing (Director vs Senior Stylist), dynamic add-on upsells at booking time, and automated retention WhatsApp reminders sent 6 weeks post-service.

Core Systems & Capabilities Deployed:

  • Smart split-interval scheduling supporting processing time overlapping
  • Tiered stylist hierarchy with customizable pricing and commission logic
  • Visual inspiration gallery with direct "Book This Style" links
  • Automated post-treatment care tips and scheduled rebooking triggers
  • Integrated PayNow QR code deposits for peak weekend appointments
"DOP understood our exact workflow limitations that other generic salon booking apps simply couldn't solve. Our revenue per chair increased significantly within the first month."
Chloe Dupont Creative Director, Maison Privée

Ready to Achieve Similar Results?

Let's discuss how DOP can build an automated booking engine and company website tailored for your service brand.

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